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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan 1st Edition

Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan by Keiko Tanaka
English | May 5, 1994 | ISBN: 0415076471 | 168 Pages | PDF | 2 MB

Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan.
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Tutsplus - Advanced Retouching Techniques for Advertisements - (Antonhyip)
Tutsplus - Advanced Retouching Techniques for Advertisements | 1.20GB
19 Lessons | 4h | Video: AVC (.MP4) 1280x720 30fps | Audio: AAC 44.1KHz 2ch
Genre: eLearning | Language: English
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